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Twitter’s been around since 2006, but still somewhat of an enigma to many of us. 

For the uninitiated, the one essential thing you need to know about Twitter is this: it’s another way to get you and your company noticed.  This is the sex, sizzle, and lure that draws us to it.

Twitter lets you publish and read tiny posts – up to 140 characters in length – from cell phones and computers.  Users get to set up simple profiles that are searchable by others. They also get to subscribe to (“follow” in twitter parlance) other bloggers posts. Twitter keeps a running total of how many people you’re “following” and how many are “following” you.

Who’s using it? Forrester Research Senior Analyst Jeremiah Owyang has 12,000+ followers of his “Tweets”.  Michael Arrington of TechCrunch has over 26,000. There are over 2,000,000 others in this demographic.  And in case you’re wondering how to leverage Twitter in the enterprise, check out this post by Ed Kohler about his recent experience at a conference at Best Buy’s corporate headquarters. 

Twitter tips for the first time users:

1.       Create your profile with the intended audience in mind

2.       Make posts that are relevant and interesting to that audience

3.       Develop a consistent “voice” and don’t deviate too much from it

Want more? Here’s 35 Twitter Tips from Darren Rouse at ProBlogger. Or Google twitter.  I did, and now I seriously think I’m being followed.